| URL: | http://netzspannung.org/database/83080/de |
| Last update: | 12.05.2003 |
| Date of print: |
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actual size-logos list |
Kurzdarstellung
Kurzbeschreibung
The work 00/07/58/24 is a motion graphic animation made with Flash software. It is loosely based on a group of logos that I previously created. The logos utilize the graphic language of branding and corporate identity design to outline a different system of communication which can be best described as the documentation of fragmented social and private narratives.
One major aspect of the work is the continuous change in the point of view, or, more specifically, the visual relationship that is established between the logo and the viewer. Traditionally, the logo is a loaded, manipulative mass viewer-oriented item which tends to seductively engage the viewer. My interest lies in the deconstruction of this traditional agenda so that the point of view slows, or ruptures and it is possible to make other, more complex associations.
KünstlerInnen / AutorInnen
- Gal Dani
Entstehung
Deutschland, 2002-2003
Eingabe des Beitrags
Dani Gal, 12.05.2003
Kategorie
- künstlerische Arbeit
Schlagworte
- Themen:
- Konzeptuelle Arbeit |
- Animation |
- Design |
- Narrative Intelligenz
- Formate:
- Projektion |
- Computeranimation
- Technik:
- Flash
Inhalt
Inhaltliche Beschreibung
The work 00/07/58/24 is based on a group of logos that I previously created. Each logo describes a sculptural situation that designed to be an information sign. For example: a video camera tide to a tree and functions like a surveillance camera or a record player that turned into a compass. The animation is built from nine parts. Each part presents a situation (in a space, outdoor, or a public space) and the situation is represented by a logo which is the starting point or the ending point of each part. The different parts of the whole film refer to brand intros - a small motion graphic that presents a brand. The movie creates relationship between the viewer and the logo by changing the point of view and referring to computer games or simulators-once the viewer is looking through the logo (camera lens, aircraft) and once the logo points its information at the viewer.
The different parts of the movie are connected by the different functions of the circle at the center and by the different use of the same object or image. For example: a cashier with a turntable turns into an aircraft point of view and later shows up again when playing a record with the of a sound-man walking on a tight rope.
Technik
Technische Beschreibung
The work was made with "flash MX Macromedia" software and "sound edit 16" using a Macintosh computer.
In order to watch the entire animation I suggest to use a "flash player" software which can be download for free or, MAC users, can simply drag the .swf-file in the internet browser and the animation will start automatically.
The two other attachments are saved as "quick time player" they are small parts of the whole work, they have no sound and they are compressed.
Hardware / Software
Hardware - Macintosh G4
Software - Macromedia-Flash MX
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