00/07/58/24

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Abstract

Work Description

The work “00: 07: 58: 24,” is a motion graphic animation made with Flash software. It is loosely based on a group of logos that I previously created The logos utilize the graphic language of branding and corporate identity design to outline a different system of communication which can be best described as the documentation of fragmented social and private narratives.
One major aspect of the work is the continuous change in the point of view, or, more specifically, the visual relationship that is established between the logo and the viewer. Traditionally, the logo is a loaded, manipulative mass viewer-oriented item which tends to seductively engage the viewer. My interest lies in the deconstruction of this traditional agenda so that the point of view slows, or ruptures and it is possible to make other, more complex associations.

Dani Gal, 2003

Artists / Authors

Gal Dani

Origination

Germany, 2002-2003

Submission

Dani Gal, May 12, 2003

Keywords

Topics:
- conceptual work |
- animation |
- design |
- narrative intelligence
Formats:
- projection |
- computer animation
Technology:
- flash

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